Hire a Creative Writer, Persuasive Copywriter and Magnetic Storyteller
"Copywriting is written content primarily used for advertising or marketing - to persuade people to take a particular action. The goal is to create remarkable content that the reader finds valuable and makes them want to take the recommended action."
Whether written or visual, storytelling is leading people from A to B and the methods are always the same. A great writer hasn't been blessed with some artistic talent, we've just done a lot of trial and error. I've read the books and the blogs, attended the seminars and the courses, learnt from many different people in business and in art, but most importantly I've sat down and done the hours.
I've written for a great many different industries, from underfloor heating to investment banking, and even done copywriting for cannabis dispensaries in California as well as few children's stories, too.
So, need a great writer?
Then hire a professional to say a lot, with a little.
Past Clients Portfolio
Creative Copywriting | Your Portfolio of Proof
Cameron Traditional Towel Rail
“You don’t need to be a towel to feel warm, soft, and fluffy thanks to Cameron, the newest addition to our beloved Drench towel radiator family. With a cute design that’s small yet tall, Cameron heats your house and your heart on even the coldest days, ensuring a life full of cheer and a home full of happiness.
Traditional in style, Cameron has inherited the best features of its ancestors, while improving upon outdated technology for a radiator that’s far more attractive and far better made. You may think your life was complete beforehand, but Cameron will fill an empty space you didn’t even know you had.”
Web Copy | OnlyRadiators.co.uk
“If someone is friendly, kind, calming and helpful, they’re described as “warm”. They “radiate warmth”. And when they make you feel warm, you “glow” and feel a real, physical warmth. Romance is “fiery”, passion is “hot”, and strength is “a burning passion”. These are the qualities a radiator evokes, warming not just the house around you but the hearts and souls living within those walls. Your radiator is an important piece of your home, and our passion for radiators is inspired by the life and warmth that they provide. A regular, boring mass-produced rectangle just won’t do - every horizontal and vertical radiator we supply is crafted from the finest mild steel, cast iron, stainless steel, and (for those who appreciate the best) aluminium, with a huge selection of designer radiators that will satisfy both the most crazy or conservative of tastes. Not just radiators either: heated towel rails, heated trench radiators, heated benches, electric towel shelves, and more.
Sourced globally from such renowned brands as Bisque, Bauhaus, Hudson Reed, Reina, Ultra, Carisa and many more popular radiator designers, your new central heating purchase is always a quality investment, assured to be as efficient as possible, and always topped with a lengthy guarantee for lasting use. Because if there’s one thing in your home that needs to be reliable and trustworthy - it’s your radiator.”
Product | Nathan Luxury Shower Bundle
“Nathan, a name applied only to the greats of our time; great prophets, great explorers, great scientists, and affordable luxury shower bundles.
Adorn your wall with the gorgeous chrome form of the Nathan, which includes everything you need to skip the queue in the waiting line to luxury: a minimalist valve that’s easy to use yet simple to look at, with a chrome shower handset and a durable rigid riser rail kit complete with chrome finish shower hose. ”
Product | Eliza
“Eliza knew what she liked: traditional showers, showers that are traditional, and hourly aerobics. It’s no surprise then that she knew her showers as well as she knew her high-leg-kicks. The Eliza traditional shower bundle is a kit with all of the Eliza’s of the world in mind - active people with a love of the traditional who want to actually enjoy their showers.
Precisely control your temperature with the gorgeously chrome-plated TMV2 thermostat which automatically maintains temperature and prevents harmful changes in temperature. Solid brass internals ensure long-lasting use and it’s suitable for all plumbing systems, though we recommend above 0.5 bar for best results.
Ideal for the traditional home, and perfect for achieving a luxurious shower without the hassle of choosing a shower piece-by-piece.”
Brand Category Description | Comfortzone
“Comfortzone are dedicated to providing the best budget-friendly underfloor heating technology available while continually striving to be as competitive as possible with cheap under-floor solutions. Despite the affordability of their range, Comfortzone doesn’t just keep their pricing competitive - but their passion for quality is competitive too. For example the Thermonet CZ, designed for contractors and those who need a simple electric underfloor heating system, is one of the best EUFH options at a price so low that there’s probably a clever joke to be made right here about floors - but let’s stick to the facts. Because the fact is that Comfortzone consistently deliver on their promise of quality products by simply listening to what people want. And what people want are hotter homes, cheaper heating costs, and an end to cold bathroom floors. If you want that too, then Comfortzone provide everything you need - for a price that will *floor* you.”
CTA Footer | OnlyRadiators.co.uk
Snappy Copy Snippets
An assortment of smaller pieces I'm proud of.
“If you run a hot bath, you want it to stay hot - otherwise you’d run a cold one. To keep your water warmer for longer, opt for the Eternalite finish which adds an extra (concealed) thermal layer to your tub.”
“It’s guaranteed to take the stress out of always looking your best.”
“Worried your vintage looking stainless steel radiator with hand-etched detailing will have to be sandwiched between two white plastic mushrooms? Not likely. Your real problem is deciding between the 4 pairs of edwardian manual brass valves with similar etchings of their own.”
“An avalanche starts with a snowball, and a damp-riddled house starts with a speck of dust or a fleck of rust. So prevent a growing avalanche of costs by reading our top 3 ways to clean a radiator - and clean ANY radiator, in fact.”