Do I Really Need a Copywriter?

  • You could use Upwork.com and spend hours proofreading (and fixing) the work of writer's whose grasp of English is poor. But is that actually cost-effective?
  • Alternatively you could hire an English graduate who can write all the fluffy poetry in the world - eventually. But do they really know about:
    • Search engine optimisation?
    • Keyword research?
    • Hierarchical content structuring?
    • Avoiding content cannibalisation?
    • Writing magnetic headlines?
    • Buyer personas?
    • Vanity metrics vs useful metrics?
    • And everything else?

Probably not. 

Content(ed) Clients

Beyond Retail

Stacey Europe

UK Cable Assemblies LTD

Drench

Tap Warehouse

Island Bathrooms / Island Kitchens

Pro Media

 

 

Even if you just need someone to provide the words,
shouldn't they understand the whole process?